Kelty partners with Camping Life Magazine
Boulder, Colo., June 1st, 2007 — Kelty and Camping Life Magazine recently launched the Ultimate BaseCamp Sweepstakes; a marketing partnership and prize give away in which both companies will effectively promote each other online and in print.
Kelty will be giving away a complete Camping set up, including tent, sleeping bags, and Binto organizational pieces from their innovative BaseCamp storage on the go product line.
Camping Life will be offering discounted subscriptions to all interested participants registering for the sweepstakes.
“Partnering with Camping Life is a great way for us to spread the word about our BaseCamp lifestyle initiative,” sAID Christian Mason, Kelty marketing manager. “Camping Life is a great reSOURCE for the active family Camper and outdoor lifestyle enthusiast, and since Kelty’s unique collection of BaseCamp equipment is designed to accommodate this growing group of outdoor enthusiasts, our partnership will be a great opportunity to engage these consumers.”
The Ultimate BaseCamp Sweepstakes compliments Kelty’s recent website and print advertising redesign, serving to further REInforce Kelty’s roll in the outdoor lifestyle supported by their line of BaseCamp gear.
Kelty’s BaseCamp gear represents the latest trend in the outdoor lifestyle. Focusing on comfort and simplicity, the Kelty BaseCamp line-up includes family-size tents, innovative shelters, ultra-comfortable sleeping bags, and a versatile collection of problem-solving organizational products perfect for a number of outdoor activities.
Camping Life Magazine is dedicated to providing its readers with the most up to date information on destinations, products and activities to enhance their active, outdoor lifestyles. Focused on the family-style Camper, Camping Life delivers information about an active, adventurous, and yet relaxing style of Camping.
Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, BaseCamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products.
标题:知名品牌Kelty与Camping Life杂志成为合作伙伴
